Guides to GEO and AI search
AI platforms now answer many of the questions people used to search for. These guides explain how ChatGPT, Gemini, Perplexity, Claude and Google AI Mode decide which brands to name, what you can do about it and how to measure the result. They are updated when the platforms change.
Start here
What is GEO? Generative engine optimization explained
Where the term comes from, how AI platforms choose what to say, and what GEO work looks like in practice.
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GEO vs SEO: what changes and what stays the same
What Google and OpenAI document about how AI answers use search results, and how to split your time between the two.
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LLM visibility: what it is and how to check yours
The five parts of LLM visibility, and how to check them by hand or with a tool.
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How to improve brand visibility in AI search engines
A practical plan: crawler access, the sources AI cites, content AI can quote, and measurement before and after.
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How to rank in ChatGPT
How ChatGPT search turns a question into searches, and five steps to get your brand into its answers.
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How to rank in Google AI Overviews and AI Mode
What Google recommends for its AI features, and the myths it says to ignore.
Read the guideMeasure the results
How to track AI traffic in GA4
The AI Assistant channel, the sources it includes, what it misses and how to build a report.
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Share of voice: what it is and how to measure it
The formula, how it works in each channel, and how to measure it in AI answers.
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The Search Console Generative AI report: what it shows and how to read it
Google's first official data on AI Overviews and AI Mode, what it leaves out and how to read it with GA4.
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Branded search: how to measure it, and why AI makes it matter more
Branded vs non-branded traffic with Search Console's branded filter, and the link with AI answers.
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Share of search: what it is and how to calculate it
Les Binet's metric that tends to predict market share, calculated step by step with Google Trends.
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How did you hear about us? Options, examples, and why AI belongs on the list
The options to use, examples to copy, and how to compare the answers with GA4.
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SEO KPIs: the metrics worth reporting in 2026
Which SEO KPIs to keep, which to drop, and the three AI search KPIs to add to your monthly scorecard.
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AI competitor analysis: who AI recommends instead of you
How to find which brands AI assistants name in your place, why, and how to benchmark against them.
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AI visibility report template: what to show clients every month
A nine-section template for monthly client reports, with what to say about GA4, Search Console and noisy data.
Read the guideTools for each platform
QuotedBy is a free Chrome extension that tracks what AI platforms say about your brand. Each platform has its own page: ChatGPT, Google AI Mode, Perplexity, Claude and Gemini. To understand the method, start with how to track brand mentions in AI search.
Comparing options? See the best free AI rank trackers, with what each free plan, check or trial really includes.